StreetTeam Blog

Fabiana Pacini

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Dance festival grows from 5,000 to 30,000 attendees with word-of-mouth marketing

Posted by Fabiana Pacini on Aug 19, 2016 5:20:53 PM

Dancefestopia is one the biggest events in Kansas City, offering a dance experience covering more than 17 acres of land. It has also been ranked as one of the top ten EDM festivals in the United States by Billboard Magazine.

Since the dance event started in 2012 Dancefestopia has grown from 5,000 to almost 30,000 attendees. Festival co-founder, Doug Bordegon attributes its success to a 'fans first' philosophy and a carefully curated EDM line-up that ensures headliners don’t overlap across stages so that fans can fully engage with each artist.

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Topics: Music festival case study, festival ambassador program, word-of-mouth marketing

StreetTeam shortlisted for two Event Technology Awards

Posted by Fabiana Pacini on Aug 4, 2016 5:34:53 PM

After winning the Event Technology Award for “Best use of Technology for Marketing an Event” in 2015, StreetTeam is back on the shortlist for two different awards in the 2016 ETAs: “Best Technology for Building Event Attendance” and “Best Festival Technology”.

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Topics: StreetTeam news, Event Techology

Festival owner, Rob Star discusses the Eastern Electrics ambassador programme

Posted by Fabiana Pacini on Aug 3, 2016 10:13:14 AM

This week Eastern Electrics kicks off at Hatfield House, outside of London, for its fifth year running. Earlier in the year we caught up with festival owner and founder, Rob Star, to get his take on the festival ambassador programme.

Rob Star is no stranger to the London club and festival scene. Many will know Rob for his work with mulletover, a huge event in London that took the party from nightclubs to outside spaces and marked a big turning point in the city’s club history.

Like many other festival owners and promoters back in the day, Rob started out producing raves in unusual locations across the UK. He also worked with other UK festivals like Tribal Gathering, but since 2008 has been channeling his festival and club promotion knowledge into Eastern Electrics. Aside from festival life, Rob Star is also a pub owner, with five different spots across London.

To kick off the Eastern Electrics ambassador programme for 2016, Rob hosted a launch night for the festival ambassadors in his pub in King’s Cross, London. We caught up with him on the night to have a chat about this year's festival ambassador programme...

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Topics: Peer-to-peer marketing, Music Festival, festival ambassador program

Top trends to watch in electronic dance music across the globe

Posted by Fabiana Pacini on Jun 14, 2016 1:15:19 PM

After three consecutive days of conferences, concerts and workshops about the present and future of the music industry on the white island of Ibiza, the IMS 2016 wrapped up this year’s edition with some interesting stats and insights into the global music market.

Over the decades, dance music has expanded all over the world; it has gone from a few popular local raves to a multi-billion dollar industry. According to the 2016 IMS report the global electronic dance music industry is now worth $7.1 billion – 60% more than three years ago!

Moreover, electronic festivals are the only live music events that actually showed a year-on-year increase from 2014 to 2015 and this trend looks set to continue as more young millennials are getting in on the EDM streaming scene.

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Topics: Music Industry News, Festival and event trends

Street team marketing in the music industry today & how Daft Punk is 'doing it right'

Posted by Fabiana Pacini on May 13, 2016 1:09:47 PM

Street team marketing, also known as “guerilla” “viral” or “grassroots” marketing has been around for quite some time. During the 80’s, street team music promotion was based on collecting names for fanzines, gluing posters all over town and distributing flyers to potential fans.

Street teams are still a popular promotion tactic within the music industry, however, today we may not physically see as many music promoters out and about ‘on the streets’ as a lot of them have now moved online.

According to Donnie Estopinal, of Disco Donnie Presents, “younger promoters just push send on the computer, they don’t believe in flyers and posters”, but in fact, the offline element of person-to-person marketing is still hugely powerful and recognising this, many events and artists are opting to invest in offline street team marketing campaigns as well as online.

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Topics: Music Industry News, street team marketing, word-of-mouth marketing