StreetTeam Blog

Irene Coghlan

StreetTeam's B2B and Content Marketing Manager

Recent Posts

StreetTeam infographic - who we are and what we do

Posted by Irene Coghlan on Jun 17, 2016 10:09:11 AM

If you're keen to learn more about who StreetTeam is and what we do, check out our latest infographic.

Who is StreetTeam?

StreetTeam is the world’s leading peer-to-peer sales software for live entertainment. We provide a platform that allows you to harness the power of word-of-mouth marketing by helping you find your most influential fans and get them to sell your tickets to their friends.

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Topics: StreetTeam news, Infographic, street team marketing, word-of-mouth marketing

StreetTeam is working with DataKind to give back through the power of data

Posted by Irene Coghlan on Apr 27, 2016 3:41:43 PM

Together with data and analytics pros from Google, Buzzfeed, Orchard Platform, Unilever and the Finance and Leasing Association, StreetTeam’s head of data, Stephane Doyen, has been helping to apply data science techniques that can help to advance grain production in South Africa.

The DataCorp team’s volunteer work is mainly focused on developing a system that automates the data collection and delivery of key metrics for South African farmers, in order to enhance their grain production. The team will also develop an app to deliver this information.

Grain SA is a commodity organisation representing all grain farmers in South Africa. By enlisting the help of the DataCorp volunteers, it allows their small team of economists to pursue further work to refine agricultural forecasting in South Africa and help develop systems to ensure sustainable agriculture and food security in the country.

Commenting on the project, Stephane said "It’s an immense pleasure to be part of this virtuous and humbling experience, teaming up with brilliant people and using our skills to serve a greater cause."

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Topics: StreetTeam news, CSR

Why word-of-mouth marketing is so powerful for festivals and events: The top 3 reasons

Posted by Irene Coghlan on Apr 15, 2016 11:51:24 AM

As more new events pop up each year, the live entertainment market is becoming increasingly competitive and it’s important for festival organisers and promoters to look at new ways of reaching their target audience.

Word-of-mouth marketing is certainly not new in the world of music festivals, in fact many of the largest festivals today started out as small gigs or events organised among friends that grew in popularity through word-of-mouth recommendations, and eventually evolved into the large scale events that are attended by thousands today.

While word of mouth has been widely acknowledged as the most powerful form of marketing, many brands have failed to use it because it has traditionally been difficult to manage, scale and measure. However, technology is changing that. So why is word-of-mouth marketing (WOMM) so powerful for festivals and events?

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Topics: Festival and event trends, word-of-mouth marketing, millennials

The Physical Network and We-Represent become StreetTeam

Posted by Irene Coghlan on Mar 29, 2016 9:15:53 AM

The Physical Network has now officially rebranded as StreetTeam, and as part of that, We-Represent has joined us, along with its customers and founders, James Beaumont and James Ponnusamy.

The move from The Physical Network to StreetTeam comes as we begin to to deliver new and improved software aimed at music festivals and events, and the broader live entertainment space.

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Topics: StreetTeam news

Bonnaroo signs 1000+ festival ambassadors in 24 hours

Posted by Irene Coghlan on Mar 14, 2016 5:10:15 PM

StreetTeam is really excited to be working with Bonnaroo Music and Arts Festival in 2016. They launched their ambassador program in early February and had more than 1000 ambassador sign-ups in just 24 hours!

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Topics: StreetTeam news, Ambassador programmes, Music Festival