StreetTeam Blog

Bonnaroo signs 1000+ festival ambassadors in 24 hours

Posted by Irene Coghlan on Mar 14, 2016 5:10:15 PM

StreetTeam is really excited to be working with Bonnaroo Music and Arts Festival in 2016. They launched their ambassador program in early February and had more than 1000 ambassador sign-ups in just 24 hours!


Bonnaroo has been running since 2002 with many loyal fans (Bonnaroovians) returning to the festival every year since. Its ambassador program allows fans to earn a free 4-day festival pass for recruiting their friends to join them at the farm for the event held in Manchester, Tennessee every June.

According to Bonnaroo organisers, ‘fans are the driving force behind improving the event every year’ and the ambassador program is a great way for the festival to build loyalty with existing fans and reach new audiences through the power of word-of-mouth recommendations.

 “We’re excited about the engagement we’ve seen so far and are looking forward to creating new and exciting opportunities for our Ambassadors." 

- Boone Vires, Marketing Director for AC Entertainment, co-producers of the Bonnaroo Music & Arts Festival

For every eight tickets a Bonnaroo ambassador sells, they are rewarded with one free ticket. The more tickets they sell, ambassadors can also score extra perks such as VIP upgrades, festival merchandise, transportation to the event and more.

To learn more about peer-to-peer selling and creating an event ambassador program check out the peer-to-peer guide for festivals and events.

Get the guide

Topics: StreetTeam news, Ambassador programmes, Music Festival