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StreetTeam Blog

Reading and Leeds Festival sell over 22,000 tickets through peer-to-peer marketing

Posted by Joe Martin on Nov 15, 2016 2:41:33 PM

Originally launched in 1955, Reading Festival is the oldest music festival in the world that remains active today - and its popularity has only grown since the addition of Leeds Festival in 1999. Consistent growth across both events means a combined annual audience of 170,000 across a single bank holiday weekend.

Part of Reading and Leeds' success can be attributed to the way organisers Festival Republic have  evolved the line-up alongside the audience. Over the years Reading and Leeds have hosted acts as diverse as the Arctic Monkeys, Nirvana and Die Antwoord. The evolution is based on Festival Republic's detailed understanding of the audience, which is also why Festival Republic understands how effective peer-to-peer selling effectively can be for driving growth...

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Topics: Case Study, Music festival case study, festival ambassador program, word-of-mouth marketing, reading festival, leeds festival, festival republic

The StreetTeam 2016 Hackathon

Posted by Joe Martin on Nov 1, 2016 12:30:44 PM

At StreetTeam, we’re proud to enable everyone to find their own best way to work. There are no set office hours or locations – everyone can work wherever and whenever they want. Once a year though, we like to bring everyone together for a week of fun in a creative environment.

This year we spent the week at North Cadbury Court, deep in the vales of Somerset – the perfect backdrop for a busy week of activities, ranging from clay pigeon shooting and archery to ballroom dancing and cookery lessons.

The retreat isn't just fun and games, however. We also use it as an opportunity to share skills and ideas. One way we do that is through a hackathon which asks multi-discipline teams to solve traditional business challenges. This year, with so much recruiting underway, we were excited to see what solutions our new starters would come up with...

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Topics: StreetTeam news, hiring

Jeff Kreinik joins StreetTeam as VP of Live Entertainment

Posted by Joe Martin on Oct 25, 2016 1:41:31 PM

Today, we're delighted to announce a key hire in the appointment of Jeff Kreinik as Vice-President of Live Entertainment for North America.

Formerly Head of Festivals at TicketFly and Chief Operating Officer at Huka Entertainment, Jeff has more than 20 years' experience in the live entertainment sector. Starting today, Jeff will focus on growing SteamTeam's presence across the U.S. and Canada.

"I'm delighted to join StreetTeam and return to my roots in marketing," Jeff told Amplify. "There's a real need for software which can drive ticket sales at scale. StreetTeam makes that quick and easy, so I'm proud to help hasten its adoption across the U.S. and Canada."

Jeff joins us at an especially exciting time, following the successful closure of our $10 million funding round. Over the last 12 months we've also tripled our revenue by growing to over 150 clients and selling more than 200,000 tickets around the world. 

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Topics: StreetTeam news, news, hiring, announcement

StreetTeam raises $10 million to fuel continued growth

Posted by Joe Martin on Oct 12, 2016 1:46:28 PM

Today, we’re thrilled to announce StreetTeam has secured $10 million in funding as part of a new round led by Spring Partners, Frontline Ventures, Kindred Capital and Backed. This investment, which was announced exclusively via TechCrunch, also introduces new strategic partners such as Universal Music Group, Saatchi Invest and Peter Davies.

Today’s investment is the next step on our journey to create the world’s leading peer-to-peer sales software. At a time when brands are facing increased competition and are struggling to drive sales, we believe advocacy offers an opportunity to acquire customers by turning word-of-mouth into a genuinely scalable sales channel.

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Topics: StreetTeam news, Music Industry News, announcement

Dance festival grows from 5,000 to 30,000 attendees with word-of-mouth marketing

Posted by Fabiana Pacini on Aug 19, 2016 7:20:53 PM

Dancefestopia is one the biggest events in Kansas City, offering a dance experience covering more than 17 acres of land. It has also been ranked as one of the top ten EDM festivals in the United States by Billboard Magazine.

Since the dance event started in 2012 Dancefestopia has grown from 5,000 to almost 30,000 attendees. Festival co-founder, Doug Bordegon attributes its success to a 'fans first' philosophy and a carefully curated EDM line-up that ensures headliners don’t overlap across stages so that fans can fully engage with each artist.

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Topics: Music festival case study, festival ambassador program, word-of-mouth marketing