StreetTeam Blog

Firefly Music Festival: How Red Frog Events built the first fan-curated festival

Posted by Joe Martin on Dec 22, 2016 11:40:04 AM


Ever since launching in 2012, Firefly Music Festival has stood out for the way it engages with fans to make each show bigger and better than the one before. Annual talent surveys have been a major part of this strategy, but now producer Red Frog Events is taking the idea even further.

In 2017, Firefly will become the world’s first fan-curated music festival and Red Frog Events will give more than 90,000 fans the opportunity to input on everything from line-up and camping options to merchandise and on-site attractions.

We’ve conducted talent surveys at Firefly for years,” says Christiane Pheil, Red Frog Events’ Head of Creative Programming. “Then, it hit us – people love being integrated into the process, so why don't we expand it beyond talent?”

Firefly isn’t the first festival to learn that a fan-focused approach is a great way to drive growth and improve brand loyalty, but gathering so much feedback does present some unique challenges. That’s why Firefly’s team has learned to focus on three primary channels for engaging fans…

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Topics: Music Festival, Music festival marketing, Music Industry News, Red Frog Events, Firefly Music Festival

StreetTeam at Silicon Milkroundabout 2016

Posted by Joe Martin on Nov 29, 2016 10:29:41 AM

Did you make it to Silicon Milkroundabout this weekend? We did - and we had great fun meeting some of the best and brightest engineers and developers from across the world!

We also enjoyed unveiling a brand new event installation designed for us by our friends at Zap Architecture, who created an installation that was as vibrant and playful as the rest of StreetTeam. We wanted something bright that would really stand out and Zap Architecture's concept of coloured pipes really did the trick - dozens of candidates lined up to try it out and find out more about StreetTeam. 

Why pipes, we hear you ask? The concept was to demonstrate a little of how StreetTeam works, with candidates able to shout into the pipes and pass messages to nearby friends. At the same time, the tree-like design was tall enough that we could hang signs from its branches to tell everyone what sort of roles we were looking for. We also filled the funnels with goodies such as stress balls and our new 'Friends Don't Let Friends Go To Bad Events' t-shirts!

If you couldn't make it to Silicon Milkroundabout then don't worry, we're still hiring for positions across the company - and you can see photos of everything you missed below!

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Fresh Island uses peer-to-peer to attract festival fans from across Europe

Posted by Joe Martin on Nov 28, 2016 12:38:23 PM

Every year since 2012, Zrce Beach in Croatia has hosted one of Europe's fastest growing hip-hop festivals - Fresh Island. Originally hosting an audience of 2,000 dedicated fans, Fresh Island has grown by 500% in just four years. The show now attracts over 10,000 people from across the world, with acts including Chris Brown, Snoop Dogg, Action Bronson, Stormzy and many more. 

Word of mouth has always played an important part in Fresh Island's growth and the team pride themselves on how keenly they understand their audience.

Knowing a recommendation from a friend is the number one reason most fans purchase a ticket, the team had experimented with their own ambassador program in the past. However this proved difficult to manage without expert support, so in 2016 Fresh Island turned to StreetTeam to create an ambassador program which could attract fans from throughout the rest of Europe. 

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Topics: Case Study, Music festival case study, European festivals, Hip-hop, Music festival marketing, event marketing, Peer-to-peer marketing

How ticketing integrations will change live entertainment for the better

Posted by Liam Negus-Fancey on Nov 24, 2016 11:24:23 AM

A decade of consistent growth in live entertainment has led to increased competition which, along with the macro-level trend towards specialisation, means the event technology sector is now evolving faster than ever before.

I believe ticketing companies are proving to be an integral part of this on-going evolution. Having seen this trend towards specialisation coming, they are directly connecting technology companies with promoters through API integrations.

The innovations enhanced by a well-designed API can be really valuable to promoters and it’s exciting to consider the limitless possibilities APIs enable. As Ticketmaster’s Ismail Elshareef wrote last Christmas: “When a platform puts out open, predictable and intuitive APIs, it attracts entrepreneurial developers with specific product ideas in mind...Using APIs, those developers can run fast with their ideas.”

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Topics: ticketing, eventbrite, thought leadership, ticketmaster, Peer-to-peer marketing

Reading and Leeds Festival sell over 22,000 tickets through peer-to-peer marketing

Posted by Joe Martin on Nov 15, 2016 1:41:33 PM

Originally launched in 1955, Reading Festival is the oldest music festival in the world that remains active today - and its popularity has only grown since the addition of Leeds Festival in 1999. Consistent growth across both events means a combined annual audience of 170,000 across a single bank holiday weekend.

Part of Reading and Leeds' success can be attributed to the way organisers Festival Republic have  evolved the line-up alongside the audience. Over the years Reading and Leeds have hosted acts as diverse as the Arctic Monkeys, Nirvana and Die Antwoord. The evolution is based on Festival Republic's detailed understanding of the audience, which is also why Festival Republic understands how effective peer-to-peer selling effectively can be for driving growth...

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Topics: word-of-mouth marketing, Music festival case study, festival ambassador program, reading festival, leeds festival, festival republic, Case Study