StreetTeam is really excited to be working with Bonnaroo Music and Arts Festival in 2016. They launched their ambassador program in early February and had more than 1000 ambassador sign-ups in just 24 hours!
Bestival, one of the UK's leading music festivals has been using peer-to-peer marketing to reach new audiences, students in particular, for over three years. Since it started in 2004, Rob Da Bank's carefully curated festival on the Isle of Wight has grown from a mere 10,000 in attendance to now well over 50,000, and the festival's ambassador programme is a big part of the event, accounting for over 20% of total ticket sales.
In this article we look at how Bestival has tapped into the student market using peer-to-peer marketing, and now sells over 9000 student tickets through its ambassador programme each year.