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StreetTeam Blog

How Freaky Deaky sold 6,700 tickets through word-of-mouth marketing

Posted by Joe Martin on Jan 3, 2017 1:12:28 PM

Launched by React Presents in 2008, Freaky Deaky has grown to become America's biggest and most spooktacular Halloween party. Every year it host more than 30,000 fans as they enjoy the carnival atmosphere, the outlandish fancy dress and performances from top-tier artists such as Disclosure, Tiesto and Schoolboy Q. 

Even with more than eight years of consistent growth behind them, React Presents is still finding ways to target new audiences and sell tickets through channels such as word-of-mouth marketing. 

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Topics: Case Study, freaky deaky, react presents, Music festival marketing

Fresh Island uses peer-to-peer to attract festival fans from across Europe

Posted by Joe Martin on Nov 28, 2016 1:38:23 PM

Every year since 2012, Zrce Beach in Croatia has hosted one of Europe's fastest growing hip-hop festivals - Fresh Island. Originally hosting an audience of 2,000 dedicated fans, Fresh Island has grown by 500% in just four years. The show now attracts over 10,000 people from across the world, with acts including Chris Brown, Snoop Dogg, Action Bronson, Stormzy and many more. 

Word of mouth has always played an important part in Fresh Island's growth and the team pride themselves on how keenly they understand their audience.

Knowing a recommendation from a friend is the number one reason most fans purchase a ticket, the team had experimented with their own ambassador program in the past. However this proved difficult to manage without expert support, so in 2016 Fresh Island turned to StreetTeam to create an ambassador program which could attract fans from throughout the rest of Europe. 

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Topics: Peer-to-peer marketing, Case Study, Music festival case study, European festivals, Hip-hop, Music festival marketing, event marketing

Reading and Leeds Festival sell over 22,000 tickets through peer-to-peer marketing

Posted by Joe Martin on Nov 15, 2016 2:41:33 PM

Originally launched in 1955, Reading Festival is the oldest music festival in the world that remains active today - and its popularity has only grown since the addition of Leeds Festival in 1999. Consistent growth across both events means a combined annual audience of 170,000 across a single bank holiday weekend.

Part of Reading and Leeds' success can be attributed to the way organisers Festival Republic have  evolved the line-up alongside the audience. Over the years Reading and Leeds have hosted acts as diverse as the Arctic Monkeys, Nirvana and Die Antwoord. The evolution is based on Festival Republic's detailed understanding of the audience, which is also why Festival Republic understands how effective peer-to-peer selling effectively can be for driving growth...

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Topics: Case Study, Music festival case study, festival ambassador program, word-of-mouth marketing, reading festival, leeds festival, festival republic

Top UK music festival expands reach into student market with P2P marketing

Posted by Irene Coghlan on Jan 12, 2016 5:06:14 PM

Bestival, one of the UK's leading music festivals has been using peer-to-peer marketing to reach new audiences, students in particular, for over three years. Since it started in 2004, Rob Da Bank's carefully curated festival on the Isle of Wight has grown from a mere 10,000 in attendance to now well over 50,000, and the festival's ambassador programme is a big part of the event, accounting for over 20% of total ticket sales. 

In this article we look at how Bestival has tapped into the student market using peer-to-peer marketing, and now sells over 9000 student tickets through its ambassador programme each year.

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Topics: Peer-to-peer marketing, Case Study, Ambassador programmes, Music Festival