StreetTeam Blog

AMF, Decibel, Appelsap and More Dutch Music Festivals Launch StreetTeam Ambassador Programs

Posted by Joe Martin on Jul 10, 2017 11:19:00 AM

As part of our recent European exapansion, we're excited to begin working with more music festivals around the world and help them drive incremental sales through their existing fans. 

This month alone we've launched ambassador programs for seven of the biggest and best music festivals in The Netherlands - including AMF, Decibel, Festyland and Electronic Family...

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Topics: StreetTeam news, Music Industry News, Music Festival, European festivals, Music festival marketing

Tinderbox, Secret Solstice and more launch StreetTeam into eight new European countries

Posted by Joe Martin on May 30, 2017 10:34:00 AM

As the popularity of friend-to-friend selling grows for live events, more music festivals around the world are launching ambassador programs powered by StreetTeam. Shows such as Bestival, Reading and Leeds, Bonnaroo and more have proven just how effective ambassador programs can be at engaging fans, encouraging advocacy and driving incremental sales.

Now we're proud to launch ambassador programs in eight new countries across Europe - meaning StreetTeam is now available in more than 20 countries around the world!

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Topics: StreetTeam news, Music Industry News, Music Festival, European festivals, Music festival marketing

Fresh Island uses peer-to-peer to attract festival fans from across Europe

Posted by Joe Martin on Nov 28, 2016 12:38:23 PM

Every year since 2012, Zrce Beach in Croatia has hosted one of Europe's fastest growing hip-hop festivals - Fresh Island. Originally hosting an audience of 2,000 dedicated fans, Fresh Island has grown by 500% in just four years. The show now attracts over 10,000 people from across the world, with acts including Chris Brown, Snoop Dogg, Action Bronson, Stormzy and many more. 

Word of mouth has always played an important part in Fresh Island's growth and the team pride themselves on how keenly they understand their audience.

Knowing a recommendation from a friend is the number one reason most fans purchase a ticket, the team had experimented with their own ambassador program in the past. However this proved difficult to manage without expert support, so in 2016 Fresh Island turned to StreetTeam to create an ambassador program which could attract fans from throughout the rest of Europe. 

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Topics: Peer-to-peer marketing, Case Study, Music festival case study, European festivals, Hip-hop, Music festival marketing, event marketing