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StreetTeam Blog

Reading and Leeds Festival sell over 22,000 tickets through peer-to-peer marketing

Posted by Joe Martin on Nov 15, 2016 2:41:33 PM

Originally launched in 1955, Reading Festival is the oldest music festival in the world that remains active today - and its popularity has only grown since the addition of Leeds Festival in 1999. Consistent growth across both events means a combined annual audience of 170,000 across a single bank holiday weekend.

Part of Reading and Leeds' success can be attributed to the way organisers Festival Republic have  evolved the line-up alongside the audience. Over the years Reading and Leeds have hosted acts as diverse as the Arctic Monkeys, Nirvana and Die Antwoord. The evolution is based on Festival Republic's detailed understanding of the audience, which is also why Festival Republic understands how effective peer-to-peer selling effectively can be for driving growth...

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Topics: Case Study, Music festival case study, festival ambassador program, word-of-mouth marketing, reading festival, leeds festival, festival republic

Dance festival grows from 5,000 to 30,000 attendees with word-of-mouth marketing

Posted by Fabiana Pacini on Aug 19, 2016 7:20:53 PM

Dancefestopia is one the biggest events in Kansas City, offering a dance experience covering more than 17 acres of land. It has also been ranked as one of the top ten EDM festivals in the United States by Billboard Magazine.

Since the dance event started in 2012 Dancefestopia has grown from 5,000 to almost 30,000 attendees. Festival co-founder, Doug Bordegon attributes its success to a 'fans first' philosophy and a carefully curated EDM line-up that ensures headliners don’t overlap across stages so that fans can fully engage with each artist.

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Topics: Music festival case study, festival ambassador program, word-of-mouth marketing

Festival owner, Rob Star discusses the Eastern Electrics ambassador programme

Posted by Fabiana Pacini on Aug 3, 2016 12:13:14 PM

This week Eastern Electrics kicks off at Hatfield House, outside of London, for its fifth year running. Earlier in the year we caught up with festival owner and founder, Rob Star, to get his take on the festival ambassador programme.

Rob Star is no stranger to the London club and festival scene. Many will know Rob for his work with mulletover, a huge event in London that took the party from nightclubs to outside spaces and marked a big turning point in the city’s club history.

Like many other festival owners and promoters back in the day, Rob started out producing raves in unusual locations across the UK. He also worked with other UK festivals like Tribal Gathering, but since 2008 has been channeling his festival and club promotion knowledge into Eastern Electrics. Aside from festival life, Rob Star is also a pub owner, with five different spots across London.

To kick off the Eastern Electrics ambassador programme for 2016, Rob hosted a launch night for the festival ambassadors in his pub in King’s Cross, London. We caught up with him on the night to have a chat about this year's festival ambassador programme...

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Topics: Peer-to-peer marketing, Music Festival, festival ambassador program