StreetTeam Blog

Top trends to watch in electronic dance music across the globe

Posted by Fabiana Pacini on Jun 14, 2016 1:15:19 PM

After three consecutive days of conferences, concerts and workshops about the present and future of the music industry on the white island of Ibiza, the IMS 2016 wrapped up this year’s edition with some interesting stats and insights into the global music market.

Over the decades, dance music has expanded all over the world; it has gone from a few popular local raves to a multi-billion dollar industry. According to the 2016 IMS report the global electronic dance music industry is now worth $7.1 billion – 60% more than three years ago!

Moreover, electronic festivals are the only live music events that actually showed a year-on-year increase from 2014 to 2015 and this trend looks set to continue as more young millennials are getting in on the EDM streaming scene.

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Topics: Music Industry News, Festival and event trends

Why word-of-mouth marketing is so powerful for festivals and events: The top 3 reasons

Posted by Irene Coghlan on Apr 15, 2016 11:51:24 AM

As more new events pop up each year, the live entertainment market is becoming increasingly competitive and it’s important for festival organisers and promoters to look at new ways of reaching their target audience.

Word-of-mouth marketing is certainly not new in the world of music festivals, in fact many of the largest festivals today started out as small gigs or events organised among friends that grew in popularity through word-of-mouth recommendations, and eventually evolved into the large scale events that are attended by thousands today.

While word of mouth has been widely acknowledged as the most powerful form of marketing, many brands have failed to use it because it has traditionally been difficult to manage, scale and measure. However, technology is changing that. So why is word-of-mouth marketing (WOMM) so powerful for festivals and events?

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Topics: Festival and event trends, word-of-mouth marketing, millennials