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StreetTeam Blog

Fresh Island uses peer-to-peer to attract festival fans from across Europe

Posted by Joe Martin on Nov 28, 2016 1:38:23 PM

Every year since 2012, Zrce Beach in Croatia has hosted one of Europe's fastest growing hip-hop festivals - Fresh Island. Originally hosting an audience of 2,000 dedicated fans, Fresh Island has grown by 500% in just four years. The show now attracts over 10,000 people from across the world, with acts including Chris Brown, Snoop Dogg, Action Bronson, Stormzy and many more. 

Word of mouth has always played an important part in Fresh Island's growth and the team pride themselves on how keenly they understand their audience.

Knowing a recommendation from a friend is the number one reason most fans purchase a ticket, the team had experimented with their own ambassador program in the past. However this proved difficult to manage without expert support, so in 2016 Fresh Island turned to StreetTeam to create an ambassador program which could attract fans from throughout the rest of Europe. 

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Topics: Peer-to-peer marketing, Case Study, Music festival case study, European festivals, Hip-hop, Music festival marketing, event marketing

Reading and Leeds Festival sell over 22,000 tickets through peer-to-peer marketing

Posted by Joe Martin on Nov 15, 2016 2:41:33 PM

Originally launched in 1955, Reading Festival is the oldest music festival in the world that remains active today - and its popularity has only grown since the addition of Leeds Festival in 1999. Consistent growth across both events means a combined annual audience of 170,000 across a single bank holiday weekend.

Part of Reading and Leeds' success can be attributed to the way organisers Festival Republic have  evolved the line-up alongside the audience. Over the years Reading and Leeds have hosted acts as diverse as the Arctic Monkeys, Nirvana and Die Antwoord. The evolution is based on Festival Republic's detailed understanding of the audience, which is also why Festival Republic understands how effective peer-to-peer selling effectively can be for driving growth...

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Topics: Case Study, Music festival case study, festival ambassador program, word-of-mouth marketing, reading festival, leeds festival, festival republic

Dance festival grows from 5,000 to 30,000 attendees with word-of-mouth marketing

Posted by Fabiana Pacini on Aug 19, 2016 7:20:53 PM

Dancefestopia is one the biggest events in Kansas City, offering a dance experience covering more than 17 acres of land. It has also been ranked as one of the top ten EDM festivals in the United States by Billboard Magazine.

Since the dance event started in 2012 Dancefestopia has grown from 5,000 to almost 30,000 attendees. Festival co-founder, Doug Bordegon attributes its success to a 'fans first' philosophy and a carefully curated EDM line-up that ensures headliners don’t overlap across stages so that fans can fully engage with each artist.

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Topics: Music festival case study, festival ambassador program, word-of-mouth marketing