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StreetTeam Blog

How Freaky Deaky sold 6,700 tickets through word-of-mouth marketing

Posted by Joe Martin on Jan 3, 2017 1:12:28 PM

Launched by React Presents in 2008, Freaky Deaky has grown to become America's biggest and most spooktacular Halloween party. Every year it host more than 30,000 fans as they enjoy the carnival atmosphere, the outlandish fancy dress and performances from top-tier artists such as Disclosure, Tiesto and Schoolboy Q. 

Even with more than eight years of consistent growth behind them, React Presents is still finding ways to target new audiences and sell tickets through channels such as word-of-mouth marketing. 

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Topics: Case Study, freaky deaky, react presents, Music festival marketing

Firefly Music Festival: How Red Frog Events built the first fan-curated festival

Posted by Joe Martin on Dec 22, 2016 12:40:04 PM

Ever since launching in 2012, Firefly Music Festival has stood out for the way it engages with fans to make each show bigger and better than the one before. Annual talent surveys have been a major part of this strategy, but now producer Red Frog Events is taking the idea even further.

In 2017, Firefly will become the world’s first fan-curated music festival and Red Frog Events will give more than 90,000 fans the opportunity to input on everything from line-up and camping options to merchandise and on-site attractions.

We’ve conducted talent surveys at Firefly for years,” says Christiane Pheil, Red Frog Events’ Head of Creative Programming. “Then, it hit us – people love being integrated into the process, so why don't we expand it beyond talent?”

Firefly isn’t the first festival to learn that a fan-focused approach is a great way to drive growth and improve brand loyalty, but gathering so much feedback does present some unique challenges. That’s why Firefly’s team has learned to focus on three primary channels for engaging fans…

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Topics: Music Industry News, Music Festival, Red Frog Events, Music festival marketing, Firefly Music Festival

Fresh Island uses peer-to-peer to attract festival fans from across Europe

Posted by Joe Martin on Nov 28, 2016 1:38:23 PM

Every year since 2012, Zrce Beach in Croatia has hosted one of Europe's fastest growing hip-hop festivals - Fresh Island. Originally hosting an audience of 2,000 dedicated fans, Fresh Island has grown by 500% in just four years. The show now attracts over 10,000 people from across the world, with acts including Chris Brown, Snoop Dogg, Action Bronson, Stormzy and many more. 

Word of mouth has always played an important part in Fresh Island's growth and the team pride themselves on how keenly they understand their audience.

Knowing a recommendation from a friend is the number one reason most fans purchase a ticket, the team had experimented with their own ambassador program in the past. However this proved difficult to manage without expert support, so in 2016 Fresh Island turned to StreetTeam to create an ambassador program which could attract fans from throughout the rest of Europe. 

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Topics: Peer-to-peer marketing, Case Study, Music festival case study, European festivals, Hip-hop, Music festival marketing, event marketing