StreetTeam Blog

Festival owner, Rob Star discusses the Eastern Electrics ambassador programme

Posted by Fabiana Pacini on Aug 3, 2016 10:13:14 AM

This week Eastern Electrics kicks off at Hatfield House, outside of London, for its fifth year running. Earlier in the year we caught up with festival owner and founder, Rob Star, to get his take on the festival ambassador programme.

Rob Star is no stranger to the London club and festival scene. Many will know Rob for his work with mulletover, a huge event in London that took the party from nightclubs to outside spaces and marked a big turning point in the city’s club history.

Like many other festival owners and promoters back in the day, Rob started out producing raves in unusual locations across the UK. He also worked with other UK festivals like Tribal Gathering, but since 2008 has been channeling his festival and club promotion knowledge into Eastern Electrics. Aside from festival life, Rob Star is also a pub owner, with five different spots across London.

To kick off the Eastern Electrics ambassador programme for 2016, Rob hosted a launch night for the festival ambassadors in his pub in King’s Cross, London. We caught up with him on the night to have a chat about this year's festival ambassador programme...

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Topics: Peer-to-peer marketing, Music Festival, festival ambassador program

Bonnaroo signs 1000+ festival ambassadors in 24 hours

Posted by Irene Coghlan on Mar 14, 2016 5:10:15 PM

StreetTeam is really excited to be working with Bonnaroo Music and Arts Festival in 2016. They launched their ambassador program in early February and had more than 1000 ambassador sign-ups in just 24 hours!

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Topics: StreetTeam news, Ambassador programmes, Music Festival

Top UK music festival expands reach into student market with P2P marketing

Posted by Irene Coghlan on Jan 12, 2016 4:06:14 PM

Bestival, one of the UK's leading music festivals has been using peer-to-peer marketing to reach new audiences, students in particular, for over three years. Since it started in 2004, Rob Da Bank's carefully curated festival on the Isle of Wight has grown from a mere 10,000 in attendance to now well over 50,000, and the festival's ambassador programme is a big part of the event, accounting for over 20% of total ticket sales. 

In this article we look at how Bestival has tapped into the student market using peer-to-peer marketing, and now sells over 9000 student tickets through its ambassador programme each year.

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Topics: Peer-to-peer marketing, Case Study, Ambassador programmes, Music Festival