StreetTeam Blog

AMF, Decibel, Appelsap and More Dutch Music Festivals Launch StreetTeam Ambassador Programs

Posted by Joe Martin on Jul 10, 2017 11:19:00 AM

As part of our recent European exapansion, we're excited to begin working with more music festivals around the world and help them drive incremental sales through their existing fans. 

This month alone we've launched ambassador programs for seven of the biggest and best music festivals in The Netherlands - including AMF, Decibel, Festyland and Electronic Family...

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Topics: StreetTeam news, European festivals, Music Festival, Music Industry News, Music festival marketing

StreetTeam to Power Ambassador Programs for all Scoremore Shows' Events

Posted by Joe Martin on Jun 5, 2017 9:50:10 AM

Since launching in 2008, Scoremore Shows has launched some of the US' most popular events for college students, including major music festivals such as Mala Luna.

At the core of Scoremore's growth is a vision of live entertainment events where US college students feel truly welcome. A driving force for this in the past has been the fan community, who offer support by handing out flyers - but last year Scoremore partnered with StreetTeam to create the first ambassador programs for JMBLYA and Neon Desert Festival.

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Topics: Music Festival, Music festival marketing, Music Industry News, Scoremore Shows, JMBLYA, Mala Luna

Tinderbox, Secret Solstice and more launch StreetTeam into eight new European countries

Posted by Joe Martin on May 30, 2017 10:34:00 AM

As the popularity of friend-to-friend selling grows for live events, more music festivals around the world are launching ambassador programs powered by StreetTeam. Shows such as Bestival, Reading and Leeds, Bonnaroo and more have proven just how effective ambassador programs can be at engaging fans, encouraging advocacy and driving incremental sales.

Now we're proud to launch ambassador programs in eight new countries across Europe - meaning StreetTeam is now available in more than 20 countries around the world!

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Topics: StreetTeam news, European festivals, Music Festival, Music Industry News, Music festival marketing

Firefly Music Festival: How Red Frog Events built the first fan-curated festival

Posted by Joe Martin on Dec 22, 2016 11:40:04 AM

 

Ever since launching in 2012, Firefly Music Festival has stood out for the way it engages with fans to make each show bigger and better than the one before. Annual talent surveys have been a major part of this strategy, but now producer Red Frog Events is taking the idea even further.

In 2017, Firefly will become the world’s first fan-curated music festival and Red Frog Events will give more than 90,000 fans the opportunity to input on everything from line-up and camping options to merchandise and on-site attractions.

We’ve conducted talent surveys at Firefly for years,” says Christiane Pheil, Red Frog Events’ Head of Creative Programming. “Then, it hit us – people love being integrated into the process, so why don't we expand it beyond talent?”

Firefly isn’t the first festival to learn that a fan-focused approach is a great way to drive growth and improve brand loyalty, but gathering so much feedback does present some unique challenges. That’s why Firefly’s team has learned to focus on three primary channels for engaging fans…

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Topics: Music Festival, Music festival marketing, Music Industry News, Red Frog Events, Firefly Music Festival

StreetTeam raises $10 million to fuel continued growth

Posted by Joe Martin on Oct 12, 2016 11:46:28 AM

Today, we’re thrilled to announce StreetTeam has secured $10 million in funding as part of a new round led by Spring Partners, Frontline Ventures, Kindred Capital and Backed. This investment, which was announced exclusively via TechCrunch, also introduces new strategic partners such as Universal Music Group, Saatchi Invest and Peter Davies.

Today’s investment is the next step on our journey to create the world’s leading peer-to-peer sales software. At a time when brands are facing increased competition and are struggling to drive sales, we believe advocacy offers an opportunity to acquire customers by turning word-of-mouth into a genuinely scalable sales channel.

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Topics: announcement, StreetTeam news, Music Industry News