StreetTeam Blog

Top trends to watch in electronic dance music across the globe

Posted by Fabiana Pacini on Jun 14, 2016 1:15:19 PM

After three consecutive days of conferences, concerts and workshops about the present and future of the music industry on the white island of Ibiza, the IMS 2016 wrapped up this year’s edition with some interesting stats and insights into the global music market.

Over the decades, dance music has expanded all over the world; it has gone from a few popular local raves to a multi-billion dollar industry. According to the 2016 IMS report the global electronic dance music industry is now worth $7.1 billion – 60% more than three years ago!

Moreover, electronic festivals are the only live music events that actually showed a year-on-year increase from 2014 to 2015 and this trend looks set to continue as more young millennials are getting in on the EDM streaming scene.

Read More

Topics: Music Industry News, Festival and event trends

Street team marketing in the music industry today & how Daft Punk is 'doing it right'

Posted by Fabiana Pacini on May 13, 2016 1:09:47 PM

Street team marketing, also known as “guerilla” “viral” or “grassroots” marketing has been around for quite some time. During the 80’s, street team music promotion was based on collecting names for fanzines, gluing posters all over town and distributing flyers to potential fans.

Street teams are still a popular promotion tactic within the music industry, however, today we may not physically see as many music promoters out and about ‘on the streets’ as a lot of them have now moved online.

According to Donnie Estopinal, of Disco Donnie Presents, “younger promoters just push send on the computer, they don’t believe in flyers and posters”, but in fact, the offline element of person-to-person marketing is still hugely powerful and recognising this, many events and artists are opting to invest in offline street team marketing campaigns as well as online.

Read More

Topics: Music Industry News, street team marketing, word-of-mouth marketing

Infographic: Top 5 European festival trends

Posted by Irene Coghlan on Feb 15, 2016 6:42:50 PM

Every year, new trends and challenges shape the global festival and events market. New festival technology, the global economic climate and event production costs have all impacted the industry in recent years, but with the European festival season just around the corner we’re asking:

What were the top trends that shaped the festival industry in 2015?

How are European festival organisers planning to improve their events in 2016?

And what’s keeping festival promoters awake at night?

We’ve rounded up the top trends and stats from IQ’s European Music Festival Report 2015, and created this slick infographic to present the data.

Read More

Topics: Music Industry News, Infographic

Six sessions not to be missed at Rio Music Conference 2016

Posted by Josh Lloyd on Jan 27, 2016 11:37:03 AM

The Rio Music Conference 2016 (RMC) kicks off in Brazil this week, so whether you’re lucky enough to be attending sun-soaked Rio De Janeiro this January or sitting at home wishing you were there, we’ve compiled the top six picks from the conference programme to get you in the mood.

Read More

Topics: Music Industry News, Rio Music Conference 2016

Turn word of mouth into your best sales channel

Stay tuned to Verve (formerly StreetTeam) for the latest content, news and updates on fan advocacy, word-of-mouth marketing and running successful advocate programs.

Subscribe to Email Updates