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StreetTeam Blog

Fresh Island uses peer-to-peer to attract festival fans from across Europe

Posted by Joe Martin on Nov 28, 2016 1:38:23 PM

Every year since 2012, Zrce Beach in Croatia has hosted one of Europe's fastest growing hip-hop festivals - Fresh Island. Originally hosting an audience of 2,000 dedicated fans, Fresh Island has grown by 500% in just four years. The show now attracts over 10,000 people from across the world, with acts including Chris Brown, Snoop Dogg, Action Bronson, Stormzy and many more. 

Word of mouth has always played an important part in Fresh Island's growth and the team pride themselves on how keenly they understand their audience.

Knowing a recommendation from a friend is the number one reason most fans purchase a ticket, the team had experimented with their own ambassador program in the past. However this proved difficult to manage without expert support, so in 2016 Fresh Island turned to StreetTeam to create an ambassador program which could attract fans from throughout the rest of Europe. 

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Topics: Peer-to-peer marketing, Case Study, Music festival case study, European festivals, Hip-hop, Music festival marketing, event marketing

How ticketing integrations will change live entertainment for the better

Posted by Liam Negus-Fancey on Nov 24, 2016 12:24:23 PM

A decade of consistent growth in live entertainment has led to increased competition which, along with the macro-level trend towards specialisation, means the event technology sector is now evolving faster than ever before.

I believe ticketing companies are proving to be an integral part of this on-going evolution. Having seen this trend towards specialisation coming, they are directly connecting technology companies with promoters through API integrations.

The innovations enhanced by a well-designed API can be really valuable to promoters and it’s exciting to consider the limitless possibilities APIs enable. As Ticketmaster’s Ismail Elshareef wrote last Christmas: “When a platform puts out open, predictable and intuitive APIs, it attracts entrepreneurial developers with specific product ideas in mind...Using APIs, those developers can run fast with their ideas.”

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Topics: Peer-to-peer marketing, ticketmaster, ticketing, eventbrite, thought leadership

Festival owner, Rob Star discusses the Eastern Electrics ambassador programme

Posted by Fabiana Pacini on Aug 3, 2016 12:13:14 PM

This week Eastern Electrics kicks off at Hatfield House, outside of London, for its fifth year running. Earlier in the year we caught up with festival owner and founder, Rob Star, to get his take on the festival ambassador programme.

Rob Star is no stranger to the London club and festival scene. Many will know Rob for his work with mulletover, a huge event in London that took the party from nightclubs to outside spaces and marked a big turning point in the city’s club history.

Like many other festival owners and promoters back in the day, Rob started out producing raves in unusual locations across the UK. He also worked with other UK festivals like Tribal Gathering, but since 2008 has been channeling his festival and club promotion knowledge into Eastern Electrics. Aside from festival life, Rob Star is also a pub owner, with five different spots across London.

To kick off the Eastern Electrics ambassador programme for 2016, Rob hosted a launch night for the festival ambassadors in his pub in King’s Cross, London. We caught up with him on the night to have a chat about this year's festival ambassador programme...

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Topics: Peer-to-peer marketing, Music Festival, festival ambassador program

Top UK music festival expands reach into student market with P2P marketing

Posted by Irene Coghlan on Jan 12, 2016 5:06:14 PM

Bestival, one of the UK's leading music festivals has been using peer-to-peer marketing to reach new audiences, students in particular, for over three years. Since it started in 2004, Rob Da Bank's carefully curated festival on the Isle of Wight has grown from a mere 10,000 in attendance to now well over 50,000, and the festival's ambassador programme is a big part of the event, accounting for over 20% of total ticket sales. 

In this article we look at how Bestival has tapped into the student market using peer-to-peer marketing, and now sells over 9000 student tickets through its ambassador programme each year.

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Topics: Peer-to-peer marketing, Case Study, Ambassador programmes, Music Festival