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StreetTeam Blog

Reading and Leeds Festival sell over 22,000 tickets through peer-to-peer marketing

Posted by Joe Martin on Nov 15, 2016 2:41:33 PM

Originally launched in 1955, Reading Festival is the oldest music festival in the world that remains active today - and its popularity has only grown since the addition of Leeds Festival in 1999. Consistent growth across both events means a combined annual audience of 170,000 across a single bank holiday weekend.

Part of Reading and Leeds' success can be attributed to the way organisers Festival Republic have  evolved the line-up alongside the audience. Over the years Reading and Leeds have hosted acts as diverse as the Arctic Monkeys, Nirvana and Die Antwoord. The evolution is based on Festival Republic's detailed understanding of the audience, which is also why Festival Republic understands how effective peer-to-peer selling effectively can be for driving growth...

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Topics: Case Study, Music festival case study, festival ambassador program, word-of-mouth marketing, reading festival, leeds festival, festival republic