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StreetTeam Blog

StreetTeam infographic - who we are and what we do

Posted by Irene Coghlan on Jun 17, 2016 12:09:11 PM

If you're keen to learn more about who StreetTeam is and what we do, check out our latest infographic.

Who is StreetTeam?

StreetTeam is the world’s leading peer-to-peer sales software for live entertainment. We provide a platform that allows you to harness the power of word-of-mouth marketing by helping you find your most influential fans and get them to sell your tickets to their friends.

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Topics: StreetTeam news, Infographic, street team marketing, word-of-mouth marketing

Street team marketing in the music industry today & how Daft Punk is 'doing it right'

Posted by Fabiana Pacini on May 13, 2016 3:09:47 PM

Street team marketing, also known as “guerilla” “viral” or “grassroots” marketing has been around for quite some time. During the 80’s, street team music promotion was based on collecting names for fanzines, gluing posters all over town and distributing flyers to potential fans.

Street teams are still a popular promotion tactic within the music industry, however, today we may not physically see as many music promoters out and about ‘on the streets’ as a lot of them have now moved online.

According to Donnie Estopinal, of Disco Donnie Presents, “younger promoters just push send on the computer, they don’t believe in flyers and posters”, but in fact, the offline element of person-to-person marketing is still hugely powerful and recognising this, many events and artists are opting to invest in offline street team marketing campaigns as well as online.

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Topics: Music Industry News, street team marketing, word-of-mouth marketing