A decade of consistent growth in live entertainment has led to increased competition which, along with the macro-level trend towards specialisation, means the event technology sector is now evolving faster than ever before.
I believe ticketing companies are proving to be an integral part of this on-going evolution. Having seen this trend towards specialisation coming, they are directly connecting technology companies with promoters through API integrations.
The innovations enhanced by a well-designed API can be really valuable to promoters and it’s exciting to consider the limitless possibilities APIs enable. As Ticketmaster’s Ismail Elshareef wrote last Christmas: “When a platform puts out open, predictable and intuitive APIs, it attracts entrepreneurial developers with specific product ideas in mind...Using APIs, those developers can run fast with their ideas.”