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StreetTeam Blog

Reading and Leeds Festival sell over 22,000 tickets through peer-to-peer marketing

Posted by Joe Martin on Nov 15, 2016 2:41:33 PM

Originally launched in 1955, Reading Festival is the oldest music festival in the world that remains active today - and its popularity has only grown since the addition of Leeds Festival in 1999. Consistent growth across both events means a combined annual audience of 170,000 across a single bank holiday weekend.

Part of Reading and Leeds' success can be attributed to the way organisers Festival Republic have  evolved the line-up alongside the audience. Over the years Reading and Leeds have hosted acts as diverse as the Arctic Monkeys, Nirvana and Die Antwoord. The evolution is based on Festival Republic's detailed understanding of the audience, which is also why Festival Republic understands how effective peer-to-peer selling effectively can be for driving growth...

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Topics: Case Study, Music festival case study, festival ambassador program, word-of-mouth marketing, reading festival, leeds festival, festival republic

Dance festival grows from 5,000 to 30,000 attendees with word-of-mouth marketing

Posted by Fabiana Pacini on Aug 19, 2016 7:20:53 PM

Dancefestopia is one the biggest events in Kansas City, offering a dance experience covering more than 17 acres of land. It has also been ranked as one of the top ten EDM festivals in the United States by Billboard Magazine.

Since the dance event started in 2012 Dancefestopia has grown from 5,000 to almost 30,000 attendees. Festival co-founder, Doug Bordegon attributes its success to a 'fans first' philosophy and a carefully curated EDM line-up that ensures headliners don’t overlap across stages so that fans can fully engage with each artist.

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Topics: Music festival case study, festival ambassador program, word-of-mouth marketing

StreetTeam infographic - who we are and what we do

Posted by Irene Coghlan on Jun 17, 2016 12:09:11 PM

If you're keen to learn more about who StreetTeam is and what we do, check out our latest infographic.

Who is StreetTeam?

StreetTeam is the world’s leading peer-to-peer sales software for live entertainment. We provide a platform that allows you to harness the power of word-of-mouth marketing by helping you find your most influential fans and get them to sell your tickets to their friends.

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Topics: StreetTeam news, Infographic, street team marketing, word-of-mouth marketing

Street team marketing in the music industry today & how Daft Punk is 'doing it right'

Posted by Fabiana Pacini on May 13, 2016 3:09:47 PM

Street team marketing, also known as “guerilla” “viral” or “grassroots” marketing has been around for quite some time. During the 80’s, street team music promotion was based on collecting names for fanzines, gluing posters all over town and distributing flyers to potential fans.

Street teams are still a popular promotion tactic within the music industry, however, today we may not physically see as many music promoters out and about ‘on the streets’ as a lot of them have now moved online.

According to Donnie Estopinal, of Disco Donnie Presents, “younger promoters just push send on the computer, they don’t believe in flyers and posters”, but in fact, the offline element of person-to-person marketing is still hugely powerful and recognising this, many events and artists are opting to invest in offline street team marketing campaigns as well as online.

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Topics: Music Industry News, street team marketing, word-of-mouth marketing

Why word-of-mouth marketing is so powerful for festivals and events: The top 3 reasons

Posted by Irene Coghlan on Apr 15, 2016 1:51:24 PM

As more new events pop up each year, the live entertainment market is becoming increasingly competitive and it’s important for festival organisers and promoters to look at new ways of reaching their target audience.

Word-of-mouth marketing is certainly not new in the world of music festivals, in fact many of the largest festivals today started out as small gigs or events organised among friends that grew in popularity through word-of-mouth recommendations, and eventually evolved into the large scale events that are attended by thousands today.

While word of mouth has been widely acknowledged as the most powerful form of marketing, many brands have failed to use it because it has traditionally been difficult to manage, scale and measure. However, technology is changing that. So why is word-of-mouth marketing (WOMM) so powerful for festivals and events?

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Topics: Festival and event trends, word-of-mouth marketing, millennials